Partners and Related Businesses
Inducing consumers to act demands timely, highly targeted communications. These communications can take many forms, depending on the circumstances. The Commons Digital Studio offers POD (Print On Demand) services and permits printing in small lots using a wide range of diverse printing tools. This allows us to provide the most effective solutions as quickly as necessary to the places where they are needed. So when there is a chance to move consumers to take action, you will not miss it. This fast, precise response capability is one more way that we are able to realize Action Focus.
D-C COMMONS Co., Ltd.
President Yutaka Namioka
A specialized group that applies its knowledge, experience and insight to forge strong links with targets.
Demand-Creation Direct-Communication Digital-Communication
D-C Commons is a 100 percent owned subsidiary of Commons. As shown above, the letters D-C have three meanings, all of which relate to branding and marketing, and to creating links between targets and clients. It offers its own proprietary branding system, Brand Truth, which is capable of showing what form a brand should take in the future. It also undertakes Loyalty Research that is vital for direct marketing and CRM strategies. D-C Commons applies Action Focus in direct marketing, maintaining awareness of the importance of brand appeal, rather than simply promoting sales.
Exclusive analytical tool of D-C Commons.
 |
Brand Truth is a system that offers clear solutions to challenges such as the following:
- We have achieved successful branding that has been performing consistently.
But we are unsure if continuing as in the past is suitable, because our market and targets are diversifying.
- A brand image has not been developed.
We seek solid backing for deciding what kind of brand position we should take in the face of stiff competition.
- There is a large gap between the image of the brand and the strengths that the brand actually provides.
What types of communication are necessary to build a desirable brand image?
 |
Loyalty Research is a system that offers clear solutions to challenges such as the following:
- We have a certain number of solid customers, but have difficulty acquiring any new customers.
We want to discover prospective customers (targets) that we can more efficiently retain from among ordinary consumers.
- We have a very high turnover of customers, so we cannot stabilize our sales.
In order to nurture stable customers, we want to discover ways to increase customer loyalty and lifetime value.
- Our products and our brand are admired, but this does not expand our sales as much as it should.
We want to clarify the tastes and values of the target group to discover ways to encourage them to take the final step (to purchase our product).
For more information, email us here.