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Commons project teams implement the philosophy of Action Focus.

Commons is not rigidly divided among divisions or sections as most other companies are. We rely instead on project teams made up of an account executive and specialists in marketing, creative, interactive communications and media selection. Based on the Action Focus philosophy, they focus on the places where products move and where consumers act. After careful research and planning, they implement the most effective communication activities to move Action Focus to success. Considering every possible approach and media, they develop unique solutions that make sales promotion and branding one and the same.

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